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In use at
  • ProSpiel
  • Swiss-Ski
  • constri
  • Keller-Pressure
  • Yago

Tracking has never been easier.

Replace tracking chaos with traq's central tracking layer, set up in a few minutes.

  • Works with your stack, 1-click setup
  • Ad-block resistant, highest data quality
  • Swiss-hosted & privacy compliant
Book a demoSee how it works
The problem

Most tracking setups do not work properly.

Missing, half set up or broken, without anyone noticing. The result: wrong numbers, wrong decisions and lost money.

Our vision

Tracking should be simple. And always work.

One standardised but flexible tracking layer, instead of a pile of pixels and gateways nobody understands.

03

Collect on your own domain.

First-party collection, on the domain you already own.

04

Forward to the tools you use.

One tracking layer instead of a stack of conversion API gateways.

05

Understand what the data says.

Dashboards, an export into your own systems, or a question in plain language. The data you collect, made as accessible as possible.

The future is first-party.

Platform

Three parts. One tracking layer.

traq sits beneath the tools already in use. Nothing has to be replaced.

Destinations

Forwarded to the tools you already use.

Each destination is a native conversion API connection, not a pixel. Every forwarded event carries its state.

See how forwarding works
  • Meta
  • Google Ads
  • Google Analytics
  • ChatGPT
  • Bing
  • TikTok
For brands

Own the collection point. Keep the rest of your stack.

Numbers you can check against your own backend. Swiss-hosted tracking for Swiss companies.

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For agencies

Every client, properly tracked, from one cockpit.

Standardise tracking across your clients, with or without a tracking specialist in the team.

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Hosted in Switzerland. Inspectable. Monitored.

  • Hosted in Switzerland.

    Your data is collected and stored in Switzerland.

  • Inspectable.

    Source, destination and state of every event, with direct labels.

  • Monitored.

    Launching

    Monitoring shows what arrived and what failed.

Questions that come up first.

All questions

Collect once. Forward everywhere.

For Swiss companies that run their own tracking, and for the agencies behind them.

Book a demoFor agencies