One script, one endpoint on your subdomain. Events, click IDs and consent state are collected first-party and stored in Switzerland.
traq runs on a subdomain of your own website, for example t.yourdomain.ch. The data belongs to your domain, not to someone else's script. Hosted in Switzerland.
traq reads the standard e-commerce and lead events straight from your existing data layer: product views, cart, purchases, forms. No extra setup per event. Custom events from the data layer come along the same way.
Click IDs from the advertising platforms and hashed customer identifiers are attached to the events they belong to. The platforms match conversions to clicks on their side; traq forwards what they need and nothing more.
Google AdsMatchedMetaMatchedtraq reads the visitor's choice from your consent tool and attaches it to each event. Denied means: nothing is forwarded to advertising platforms and nothing is stored for conversion measurement. The rules are visible, not hidden in a script.
MetaForwardedGoogle AdsForwardedGoogle AnalyticsForwardedMeta—Google Ads—Google Analytics—One event gateway to every destination.
Understand and use your data.
For Swiss companies that run their own tracking, and for the agencies behind them.
