Questions and answers.
What agencies and companies ask before they start with traq.
The platform
Events are collected by a script that talks to an endpoint on your own domain, instead of a third-party script that sends them to the platform's domain. Browsers and ad blockers treat first-party requests differently from third-party ones. traq operates that endpoint on its infrastructure in Switzerland.
No. traq sits beneath them. GA4 and Google Ads keep receiving data through their APIs; a Google Tag Manager container can stay in place, server-side managed by traq if wanted. Client-side pixels can be removed once their platform runs through the server-side connection.
Meta, Google Ads, Google Analytics, Microsoft Bing, TikTok and ChatGPT Ads, each through its native conversion API. The list grows; the current state is on the Forward page.
Every event with its source, destination and state: collected, forwarded or failed. Alerts are raised when a destination stops accepting events or volumes drop. Monitoring is launching; the Forward page shows its current status.
Yes. Events can be exported to a storage bucket you own and compared against your shop backend or CRM. Running traq next to an existing setup for a period and comparing the outputs is possible.
Data and hosting
In Switzerland. Collection, storage and forwarding run on traq's infrastructure in Switzerland. The privacy page documents the details.
Nothing is forwarded to advertising platforms and nothing is stored for conversion measurement for that visitor.
Click IDs from the advertising platforms and hashed customer identifiers, where the destination supports them. No identifying plain-text data is forwarded or stored.
traq does not make compliance claims. The data path is documented, the hosting is in Switzerland, and we answer the questions of your legal or IT team directly.
Agencies
Agencies include traq in their own package and run every client from one Cockpit. The end client does not buy traq separately. A partner call covers the setup and the commercial model.
No. The setup is standardised and the state of every destination is visible in the Cockpit. Agencies with a specialist use traq to repeat their method for every client; agencies without one get the setup as a product.
That depends on the site and the destinations. We say how many steps a setup takes once we have measured it on your site, not before.
Collect once. Forward everywhere.
For Swiss companies that run their own tracking, and for the agencies behind them.