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Forward

One gateway to every destination.

Collected events are forwarded server-side to the advertising platforms and tools in use, through their native conversion APIs. Every forwarded event carries its state.

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Native conversion APIs, not pixels.

Each destination is connected through its own server-side API: Meta Conversions API, Google Ads, Google Analytics 4, Microsoft Bing, TikTok and ChatGPT Ads. The platform receives the event with value, currency and identifiers, from the server, independent of ad blockers and browser limits.

  • Meta, Google Ads, Google Analytics, Bing, TikTok, ChatGPT Ads
  • One event, forwarded to every active destination
  • Deduplication with existing client-side tags where the platform supports it
purchase · value 298.00
purchasevalue 298.00 · order 10482
MetaForwarded
Google AdsForwarded
Google AnalyticsForwarded
ChatGPTPending
BingForwarded
TikTokForwarded

Managed server-side GTM.

Teams that already work with Google Tag Manager keep their container. traq runs the server-side container on its infrastructure in Switzerland, keeps it updated and feeds it with the collected first-party events.

  • Server container hosted and operated by traq
  • Your tags and triggers stay yours
  • First-party endpoint on your subdomain
sgtm.yourdomain.ch
Server containerActive
Google Analyticstag
Google Adstag
Metatag

traq · CH

Launching

Monitoring shows what arrived and what failed.

A setup without alerting is incomplete. Monitoring lists every event with source, destination and state, and raises an alert when a destination stops accepting events or volumes drop. Failed events are kept and can be looked at one by one.

  • State per event: collected, forwarded, failed
  • Alerts when a destination fails or volume drops
  • Failed events listed with the platform's reason
monitoring
Meta12 events · 09:40Failed
purchaseGoogle AdsForwarded
purchaseMetaFailed
generate_leadGoogle AdsForwarded
generate_leadBingPending
purchaseGoogle AnalyticsForwarded

Rules decide what reaches which destination.

Not every event belongs in every tool. Rules filter, rename and complete events before they are forwarded: exclude test orders, map an event name per platform, or add a value where the source has none.

  • Filter events per destination
  • Rename and map events per platform
  • Complete missing fields before forwarding
rules
purchase
test orderdrop
purchase → MetaPurchase
value missing0.00

Collect once. Forward everywhere.

For Swiss companies that run their own tracking, and for the agencies behind them.

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