Orders your platforms can see.
Shops lose conversions between the browser and the advertising platforms: blocked pixels, consent gaps, a relaunch that broke a tag. traq collects orders on your domain and forwards them server-side, with value and currency.
When shops come to traq.
A relaunch or migration.
The old tracking was built by several hands over years. The new shop is the moment to set it up once, properly.
Numbers that do not match.
The shop backend says one thing, Google Analytics another, Meta a third. Nobody can say which is right.
A new channel.
TikTok, Bing or ChatGPT Ads need conversions too. Adding another pixel is not the answer.
What a shop gets.
The same platform, set up for commerce events.
Standard commerce events.
View item, add to cart, begin checkout, purchase. With value, currency, items and order ID.
Server-side conversions.
Meta, Google Ads, Google Analytics, Bing, TikTok and ChatGPT Ads receive orders through their conversion APIs.
A number to check.
Orders collected by traq can be compared against the shop backend. Differences are visible, not argued about.
Monitoring.
When a destination stops accepting orders, there is an alert, not a surprise at month end.
See it on your shop.
A demo walks through collection, forwarding and monitoring on a real setup.